My Pinterest statistics had gone up a bit, but I knew they could be much better. I decided to do a little Pinterest research to see why my blindly-dive-into-Pinterest-and-figure-out-what-I’m-doing-later approach was not working out so well. This is what I learned:
1) The vast majority of Pinterest users are well-educated females who are looking to discover and learn new things. (This explains why I really enjoy Pinterest!)
2) Highly successful pins have been ones that contain:
*multiple,vivid clear images
*bright colors (red, orange, yellow)
*simple, bold text
*little (less than 10%) background
*a 2:3 or 4:5 width/length ratio (some say 600 x 800 pixels is the perfect size)
*205-225 characters because people skim info while reading
Other things to consider:
*”Brand” your pin with your website URL
*Encourage people to repin
*Use keywords in Pinterest board titles and pin descriptions
In other words, think about the pins that attract you on Pinterest.
Are they colorful? Funny? Aesthetically pleasing? ALL OF THE ABOVE?
Whatever appeals to you on Pinterest will likely appeal to others, so include those details in the pins you create. You may need to download a few new fonts or practice using some new graphics, but the time you spend doing this will be evident in future repins, likes, comments and follows!
If you found this information helpful, please follow me on Pinterest!